Cities Reimagined uses a combination of data and the lived experience of residents to help leaders diagnose and solve urban problems. Cities Reimagined’s founder, Alex Johnston, started her career as a social worker. After seeing first hand how difficult it was for her clients to navigate the process of applying for food stamps, she was began asking her local government leaders who was working on making these processes less complicated. The first leader she asked said, “no one – that’s not something we do”, while the next said “if they want it bad enough they will figure it out”. The last answer she got was, “someone should really fix that”. Two weeks later, Alex quit her job as a social worker and started Cities Reimagined with the idea of placing the end user at the center of the design process. Alex believed that the person applying for food stamps should be the one designing the application, rather than jumping through hoops created by someone without lived experience. We believe that great design builds trust and gives all people access to the care they deserve.